70 lines
1.8 KiB
Markdown
70 lines
1.8 KiB
Markdown
---
|
|
name: "Malenia"
|
|
category: Brands
|
|
surface: web
|
|
colors:
|
|
cream: "#faf7f2"
|
|
warm-white: "#f5f0e8"
|
|
ink: "#1a1610"
|
|
ink-soft: "#3d3428"
|
|
gold: "#c9a84c"
|
|
---
|
|
|
|
# Malenia
|
|
|
|
> Category: Brands
|
|
|
|
> Surface: web
|
|
|
|
*Свобода. Практика. Простота.*
|
|
|
|
A minimalist, high-aesthetic brand focused on network freedom and simplicity, characterized by a luxury-leaning, archival visual language.
|
|
|
|
## Color Palette
|
|
|
|
| Role | Name | Hex | Usage |
|
|
| --- | --- | --- | --- |
|
|
| background | Cream | `#faf7f2` | Main page background |
|
|
| surface | Warm White | `#f5f0e8` | Secondary surfaces |
|
|
| foreground | Ink | `#1a1610` | Primary text and primary buttons |
|
|
| muted | Ink Soft | `#3d3428` | Secondary text |
|
|
| accent | Gold | `#c9a84c` | Highlights, emblems, and key accents |
|
|
|
|
## Typography
|
|
- **Display:** Cormorant Garamond — weights 400, 700 — fallbacks: serif
|
|
- **Body:** Tenor Sans — weights 400, 700 — fallbacks: sans-serif
|
|
|
|
## Voice & Tone
|
|
|
|
- **Adjectives:** Sophisticated, Quiet, Essential, Free
|
|
- **Tone:** Restrained, archival, sophisticated, and minimal.
|
|
|
|
### Messaging pillars
|
|
- Network freedom
|
|
- Practical simplicity
|
|
- Aesthetic restraint
|
|
|
|
### Vocabulary
|
|
- **Use:** (none yet)
|
|
- **Avoid:** (none yet)
|
|
|
|
## Imagery
|
|
|
|
- **Style:** Geometric, symbolic, and minimalist with a focus on symmetry and gold-on-cream palettes.
|
|
- **Subjects:** Diamonds, Rings, Symmetrical emblems
|
|
- **Treatment:** Fine-line vector art, subtle noise textures, and centered compositions.
|
|
- **Avoid:** (none yet)
|
|
|
|
## Layout
|
|
|
|
- **Radius:** 8px
|
|
- **Border weight:** 1px
|
|
- **Spacing:** 8px baseline grid
|
|
|
|
### Posture rules
|
|
- Extreme whitespace and centered alignment
|
|
- Strict horizontal rules for structural division
|
|
- Custom cursor interactions (dot and ring)
|
|
- Subtle grain/noise overlay for organic feel
|
|
- Fade-up animations for sequential content reveal
|